Acadian Peninsula Regional Service Commission (APRSC)
The APRSC is community-governed and acts as a delivery agent to ensure that the communities receive the services they pay for.
Objective
To design various promotional tools
Client since
2016
Official Travel Guide
At first glance it is the graphic design of an official travel guide that is key to attracting potential visitors.
DPG Communication received a mandate from Tourisme Péninsule acadienne, overseen by the APRSC, to design their annual travel guide, which promotes the tourist attractions of northeastern New Brunswick.
The Acadian Peninsula abounds in beauty, with pristine beaches, lighthouses, colourful festivals and events, and a multitude of attractions.
Recycling Campaign in Schools
In 2020, the APRSC launched a recycling campaign in schools. Posters were created and printed for display in schools to help students sort their waste. Because the posters would be in high-traffic areas, they had to be printed on material that was durable and easy to maintain.
The agency was able to offer the client the best quality-price ratio thanks to the advice of our printer-collaborators.
Become a recycling pro
Another objective of the recycling campaign was to motivate high school students to take more ecological actions in their daily life.
The agency produced a flyer and large poster promoting a contest, along with easy-to-apply tips. Our team also developed social media content..
I am making the right choice!
Results of a strategic marketing communications plan revealed that the population of the Acadian Peninsula still needed to be made aware of the importance of recycling.
An awareness campaign was launched in which citizens received an informative leaflet by direct mail. This initiative was accompanied by presentations to various interest groups in the region.
The client now has a full range of professional tools, including an exhibit booth, road signs, flyers, and posters, along with several images specific to social media posts. This campaign was a success and reduced contamination in the sorting centres.
Promotional tools
Acadian Peninsula Tourism, headed by the APRSC, entrusted us with the mandate to design promotional tools showcasing the tourist attractions of northeastern New Brunswick, such as this poster and card that illustrate the region’s many beauty spots!
Other visual promotions
A card, visual display for bus shelters in Montréal and Moncton, and an ad in Quebec newspapers were also designed to enhance the image of tourism on the Acadian Peninsula.
This client used various services.