{"id":1426,"date":"2025-12-05T15:15:32","date_gmt":"2025-12-05T15:15:32","guid":{"rendered":"https:\/\/2026.dpgcommunication.ca\/realisations\/etude-de-cas-csr-chaleur-imagine-chaleur\/"},"modified":"2026-04-02T11:23:29","modified_gmt":"2026-04-02T11:23:29","slug":"etude-de-cas-csr-chaleur-imagine-chaleur","status":"publish","type":"page","link":"https:\/\/dpgcommunication.ca\/en\/realisations\/etude-de-cas-csr-chaleur-imagine-chaleur\/","title":{"rendered":"Case Study \u2013 CSR Chaleur &#8211; Imagine Chaleur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1426\" class=\"elementor elementor-1426 elementor-936\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42af57a9 e-con-full e-flex e-con e-parent\" data-id=\"42af57a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6450b82b e-con-full e-flex e-con e-child\" data-id=\"6450b82b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c54d237 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7c54d237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At DPG Communication,\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149cfd45 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"149cfd45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">every project is a meeting of strategy and creativity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f2632e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"47f2632e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We transform our clients\u2019 needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237d25c9 e-con-full e-flex e-con e-child\" data-id=\"237d25c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-414217c8 elementor-widget elementor-widget-spacer\" data-id=\"414217c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66214718 e-con-full e-flex e-con e-parent\" data-id=\"66214718\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6059c8d8 e-con-full e-flex e-con e-child\" data-id=\"6059c8d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bfaa5b8 e-con-full e-flex e-con e-child\" data-id=\"bfaa5b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b68357 elementor-widget elementor-widget-heading\" data-id=\"13b68357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa3877 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4aa3877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CSR Chaleur - Imagine Chaleur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b27ea4 e-con-full e-flex e-con e-child\" data-id=\"72b27ea4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-331143ff elementor-widget elementor-widget-image\" data-id=\"331143ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/Imagine-Region-Chaleur-Region-logo-Couleur-inverse.png\" class=\"attachment-full size-full wp-image-1427\" alt=\"\" srcset=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/Imagine-Region-Chaleur-Region-logo-Couleur-inverse.png 1920w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/Imagine-Region-Chaleur-Region-logo-Couleur-inverse-300x169.png 300w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/Imagine-Region-Chaleur-Region-logo-Couleur-inverse-1024x576.png 1024w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/Imagine-Region-Chaleur-Region-logo-Couleur-inverse-768x432.png 768w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/Imagine-Region-Chaleur-Region-logo-Couleur-inverse-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3b427 e-con-full e-flex e-con e-parent\" data-id=\"e3b427\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16f21b95 e-con-full e-flex e-con e-child\" data-id=\"16f21b95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d984af3 elementor-widget elementor-widget-heading\" data-id=\"6d984af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client expectations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5b3b81 elementor-widget elementor-widget-heading\" data-id=\"2d5b3b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Imagine Chaleur, a true catalyst for economic development in the Chaleur Region of northeastern New Brunswick, wanted a strong and unifying identity capable of reflecting its dynamism, diversity, and development potential. With limited internal resources and growing strategic communication needs, Imagine Chaleur was looking for a partner able to provide vision, structure, and support in execution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10e950 elementor-widget elementor-widget-heading\" data-id=\"a10e950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The objectives were twofold:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837d519 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"837d519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">unify the region\u2019s image under a modern, authentic, and meaningful brand;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">implement a sustainable communication strategy, including concrete tools, signature experiences, and strengthened community collaboration through structured working groups.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creation of the official Chaleur Region tourism guide<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69c8ec e-con-full e-flex e-con e-child\" data-id=\"b69c8ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71cd3470 elementor-widget elementor-widget-heading\" data-id=\"71cd3470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20658888 elementor-widget elementor-widget-heading\" data-id=\"20658888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At DPG Communication, we approached the mandate with a collaborative and flexible strategy, fully adapted to Imagine Chaleur\u2019s current internal capacities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd4f43e elementor-widget elementor-widget-heading\" data-id=\"2dd4f43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our process focused on five key areas:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef3609c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7ef3609c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developing a modern and dynamic brand image<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creating a strategic communication plan with concrete actions to guide regional priorities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Preparing and supporting collaborative working groups<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developing signature experiences to enhance the region\u2019s attractiveness<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Providing ongoing support in developing usage guides to assist internal teams in deploying the experiences<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bfc810 elementor-widget elementor-widget-heading\" data-id=\"19bfc810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This progressive approach allowed us to build a lasting collaborative relationship, grounded in real-world context and focused on long-term development.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f875228 e-con-full e-flex e-con e-parent\" data-id=\"6f875228\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-66d87783 e-con-full e-flex e-con e-child\" data-id=\"66d87783\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.600000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7459f803 elementor-widget elementor-widget-image\" data-id=\"7459f803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-scaled.jpg\" class=\"attachment-full size-full wp-image-1408\" alt=\"\" srcset=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-scaled.jpg 2560w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-300x225.jpg 300w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-1024x768.jpg 1024w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-768x576.jpg 768w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-1536x1152.jpg 1536w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-GuideTourisme-3-2D-copy-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c634cd0 e-con-full e-flex e-con e-child\" data-id=\"5c634cd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e911e7b elementor-widget elementor-widget-image\" data-id=\"7e911e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.600000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-ImagineChaleur-PubliciteMagasine-2D-1024x768.jpg\" class=\"attachment-large size-large wp-image-1428\" alt=\"\" srcset=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-ImagineChaleur-PubliciteMagasine-2D-1024x768.jpg 1024w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-ImagineChaleur-PubliciteMagasine-2D-300x225.jpg 300w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-ImagineChaleur-PubliciteMagasine-2D-768x576.jpg 768w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-ImagineChaleur-PubliciteMagasine-2D-1536x1152.jpg 1536w, https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/CSRChaleur-ImagineChaleur-PubliciteMagasine-2D-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f62240 e-con-full e-flex e-con e-parent\" data-id=\"72f62240\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3281dc74 e-con-full e-flex e-con e-child\" data-id=\"3281dc74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbb03c elementor-widget elementor-widget-heading\" data-id=\"8dbb03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result<span style=\"color: #F89B1C\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4873c98a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4873c98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Imagine Chaleur now benefits from a strong brand, structured tools, and a coherent strategy that supports all its communication activities, enabling its leadership to advance the region\u2019s economic development efforts despite human resource challenges.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5616a692 e-con-full e-flex e-con e-parent\" data-id=\"5616a692\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13308d61 e-con-full e-flex e-con e-child\" data-id=\"13308d61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-26b9f5fd e-flex e-con-boxed e-con e-child\" data-id=\"26b9f5fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae77709 elementor-widget elementor-widget-heading\" data-id=\"6ae77709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client testimonial\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeb483 elementor-widget elementor-widget-heading\" data-id=\"9eeb483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cI am very impressed with the quality of work delivered by DPG Communication. The team truly understood what we wanted to highlight to move our region forward, while concretely simplifying the workload for our internal team. The result is professional, clear, and true to our vision. Thank you for your attentiveness, your commitment, and your guidance throughout the process.\u201d\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c61115 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c61115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"800px\" height=\"800px\" viewBox=\"0 0 24 24\"><path d=\"M23 13H1v-2h22z\"><\/path><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shirley DeSilva, Director of Economic Development and Tourism<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c1ba3d elementor-widget elementor-widget-image\" data-id=\"32c1ba3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"131\" src=\"https:\/\/dpgcommunication.ca\/wp-content\/uploads\/2025\/12\/bas-bulle.png\" class=\"attachment-full size-full wp-image-1420\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b84aeef e-con-full e-flex e-con e-parent\" data-id=\"b84aeef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c694f9 e-con-full e-flex e-con e-child\" data-id=\"6c694f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa351f elementor-widget elementor-widget-heading\" data-id=\"dfa351f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to see more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355741f elementor-widget elementor-widget-heading\" data-id=\"355741f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore the full gallery<span style=\"color: #F89B1C\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f9bb59 e-con-full e-flex e-con e-child\" data-id=\"1f9bb59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0af9124 elementor-align-center elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"0af9124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dpgcommunication.ca\/en\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View more projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At DPG Communication, every project is a meeting of strategy and creativity. We transform our clients\u2019 needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects. Case Study CSR Chaleur &#8211; Imagine Chaleur Client expectations Imagine Chaleur, a true catalyst for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1406,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-1426","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/pages\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":38,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/pages\/1426\/revisions"}],"predecessor-version":[{"id":4470,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/pages\/1426\/revisions\/4470"}],"up":[{"embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/pages\/1406"}],"wp:attachment":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/media?parent=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}