{"id":1568,"date":"2026-06-08T10:45:00","date_gmt":"2026-06-08T10:45:00","guid":{"rendered":"https:\/\/2026.dpgcommunication.ca\/2025\/12\/05\/un-logo-identifie-une-marque-inspire\/"},"modified":"2026-06-08T16:46:01","modified_gmt":"2026-06-08T16:46:01","slug":"un-logo-identifie-une-marque-inspire","status":"publish","type":"post","link":"https:\/\/dpgcommunication.ca\/en\/2026\/06\/08\/un-logo-identifie-une-marque-inspire\/","title":{"rendered":"EN \u2013 Un logo identifie. Une marque inspire."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1568\" class=\"elementor elementor-1568 elementor-877\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2af101 e-con-full e-flex e-con e-parent\" data-id=\"d2af101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b307a92 e-con-full e-flex e-con e-child\" data-id=\"b307a92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb6f6d elementor-widget elementor-widget-heading\" data-id=\"0cb6f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7449499 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7449499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c30bd77 e-con-full e-flex e-con e-child\" data-id=\"c30bd77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbff7e1 elementor-widget elementor-widget-spacer\" data-id=\"bbff7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b9db4 elementor-widget elementor-widget-post-info\" data-id=\"d8b9db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ca54dcc elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/dpgcommunication.ca\/en\/category\/en-conseils\/\" class=\"elementor-post-info__terms-list-item\">Advices<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88d299 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"a88d299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EN \u2013 Un logo identifie. Une marque inspire.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aa8229 e-con-full e-flex e-con e-parent\" data-id=\"0aa8229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf98d8e elementor-widget elementor-widget-text-editor\" data-id=\"bf98d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN \u2013 <span style=\"font-weight: 400;\">Encore aujourd\u2019hui, on entend souvent : \u00ab Nous avons une belle marque, regardez notre logo! \u00bb Comme si la marque se r\u00e9sumait \u00e0 un symbole graphique.<\/span><\/p><p><span style=\"font-weight: 400;\">Bien s\u00fbr, un logo est important. C\u2019est souvent la premi\u00e8re chose que l\u2019on voit. Mais il ne suffit pas \u00e0 b\u00e2tir une marque. Une marque forte, c\u2019est une personnalit\u00e9, une promesse, une voix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07aefe1 elementor-widget elementor-widget-heading\" data-id=\"07aefe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN \u2013 Un logo, c\u2019est comme le drapeau d\u2019un pays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d786a67 elementor-widget elementor-widget-text-editor\" data-id=\"d786a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN \u2013 <span style=\"font-weight: 400;\">Un drapeau ne r\u00e9sume pas un pays. Il le symbolise, il permet de le reconna\u00eetre, mais il ne dit rien de sa culture, de son histoire, de ses valeurs ou de la vie de ses habitants.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est la m\u00eame chose pour un logo. Il agit comme un rep\u00e8re visuel, une signature qui attire le regard. Mais il ne d\u00e9finit pas qui vous \u00eates ni ce que vous repr\u00e9sentez.<\/span><\/p><p><span style=\"font-weight: 400;\">Un logo sans strat\u00e9gie, c\u2019est un peu comme un drapeau sans nation derri\u00e8re lui : un symbole vide, qui ne tient pas debout.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e2af3 elementor-widget elementor-widget-heading\" data-id=\"c5e2af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN \u2013 Une marque, c\u2019est l\u2019exp\u00e9rience que vos clients vivent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce1573 elementor-widget elementor-widget-text-editor\" data-id=\"1ce1573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN \u2013 <span style=\"font-weight: 400;\">La marque vit dans l\u2019esprit et le c\u0153ur de vos publics. C\u2019est l\u2019histoire que vous racontez et surtout l\u2019exp\u00e9rience que vous leur faites vivre.<\/span><\/p><p><span style=\"font-weight: 400;\">Elle se nourrit de vos actions, de vos valeurs et de la fa\u00e7on dont vous traitez vos clients, partenaires et employ\u00e9s. Mais elle passe aussi par une voix : la voix de vos communications officielles, bien s\u00fbr, mais aussi celle de vos employ\u00e9s, qui deviennent les premiers porteurs et promoteurs de votre marque au quotidien.<\/span><\/p><p><span style=\"font-weight: 400;\">Votre marque, c\u2019est la promesse que vous tenez jour apr\u00e8s jour, et la confiance que vous inspirez.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8823271 elementor-widget elementor-widget-heading\" data-id=\"8823271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN \u2013 Une image coh\u00e9rente et mobilisatrice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce089c elementor-widget elementor-widget-text-editor\" data-id=\"bce089c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN \u2013 <span style=\"font-weight: 400;\">Une belle identit\u00e9 visuelle attire l\u2019attention. Mais ce qui retient les gens, c\u2019est la coh\u00e9rence. Coh\u00e9rence dans vos messages, vos actions, votre style visuel et verbal.<\/span><\/p><p><span style=\"font-weight: 400;\">Concr\u00e8tement, on articule une marque \u00e0 travers :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ee522 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"45ee522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">un ton de voix qui refl\u00e8te votre personnalit\u00e9 dans chaque communication,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">un style visuel constant sur vos outils, vos plateformes et vos campagnes,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">un positionnement clair qui guide vos d\u00e9cisions et vos priorit\u00e9s,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">et des employ\u00e9s ambassadeurs, qui incarnent la marque par leurs interactions et leurs comportements.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a0549 elementor-widget elementor-widget-text-editor\" data-id=\"b7a0549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Car une marque, ce n\u2019est pas statique : c\u2019est vivant. Elle prend vie dans les gestes, les attitudes et les choix quotidiens de ceux qui la portent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c30b2e elementor-widget elementor-widget-heading\" data-id=\"3c30b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN \u2013 Plus simple qu\u2019il n\u2019y para\u00eet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200fbcf elementor-widget elementor-widget-text-editor\" data-id=\"200fbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN \u2013 <span style=\"font-weight: 400;\">Articuler sa marque peut sembler intimidant. Mais en r\u00e9alit\u00e9, c\u2019est un processus simple quand il est bien guid\u00e9. Il ne s\u2019agit pas de tout r\u00e9inventer : il s\u2019agit de clarifier ce que vous \u00eates d\u00e9j\u00e0, de le structurer et de le rendre coh\u00e9rent.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec la bonne m\u00e9thode et l\u2019accompagnement d\u2019un professionnel, la d\u00e9marche devient fluide et m\u00eame inspirante. On met en lumi\u00e8re vos valeurs, on d\u00e9finit votre ton, on ajuste vos visuels\u2026 et soudain, tout devient clair et mobilisateur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ab57f elementor-widget elementor-widget-heading\" data-id=\"c7ab57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN \u2013 Conclusion \u2013 Au-del\u00e0 du logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcffcf5 elementor-widget elementor-widget-text-editor\" data-id=\"fcffcf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN \u2013 <span style=\"font-weight: 400;\">Votre logo n\u2019est pas votre marque. Il en est une expression visuelle, un raccourci qui attire le regard. Mais la v\u00e9ritable force d\u2019une marque se construit dans le temps, \u00e0 travers une identit\u00e9 claire, une voix inspirante, une exp\u00e9rience coh\u00e9rente\u2026 et des comportements align\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Chez DPG, nous croyons qu\u2019une marque bien articul\u00e9e ouvre des portes, cr\u00e9e de la confiance et fait la diff\u00e9rence. Notre r\u00f4le : transformer vos id\u00e9es et vos valeurs en une identit\u00e9 vivante, port\u00e9e autant par vos visuels que par la voix et les actions de vos employ\u00e9s \u2014 une identit\u00e9 qui vous ressemble et qui parle vrai.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share EN \u2013 Encore aujourd\u2019hui, on entend souvent : \u00ab Nous avons une belle marque, regardez notre logo! \u00bb Comme si la marque se r\u00e9sumait \u00e0 un symbole graphique. Bien s\u00fbr, un logo est important. C\u2019est souvent la premi\u00e8re chose que l\u2019on voit. Mais il ne suffit pas \u00e0 b\u00e2tir une marque. Une marque forte, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en-conseils"],"_links":{"self":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":13,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":2332,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/posts\/1568\/revisions\/2332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/media\/3080"}],"wp:attachment":[{"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dpgcommunication.ca\/en\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}