Case Study – Flexi Péninsule acadienne - DPG Communication

At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

Flexi Péninsule acadienne

Mandate

Brand development, identity, visual tools, website, and vehicle graphics

Client expectations

CSR Péninsule acadienne wanted to launch a modern, accessible, and clear collective transport service for all residents in the region. To achieve this, the organization needed a distinctive name, a strong visual identity, and simple, clear, and consistent communication tools.

Solutions to make the Péninsule acadienne collective transport service easily identifiable, intuitive, and reassuring for citizens:

Create a credible and modern brand for an essential public service;
Ensure consistency across all tools, from the website to bus schedules;
Design professional and visible vehicle graphics;
Produce social media content to promote and encourage rapid adoption of the service.

Our approach

DPG Communication supported CSRPA from the earliest stages of the project, using a structured and collaborative approach:

Ideation and creation of the name
Development of the complete visual identity
Website design and development
Creation of bus schedules and printed tools
Full vehicle graphics (wraps)
Creation of visuals for social media

The result.

Flexi Péninsule acadienne now shows tangible growth: bus trips are increasingly used, a clear sign of growing adoption by the population. Media visibility was notable from the launch, and the phrase “les autobus verts” (the green buses) is now commonly used by people in the region. It's a concrete sign that the brand image is quickly taking hold. The visual identity, distinctive vehicle graphics, and clarity of tools (website, schedules, signage) have positioned Flexi as a reliable, modern, and essential service for regional mobility.

We designed the original version, but the current design may have been modified.

Client testimonial

"Working with DPG Communication was a real asset for our project. Their expertise and creativity brought a strong and recognized brand to life. Seeing citizens adopt Flexi and talk about the ‘green buses’ confirms that we made the right choices."

Cédric Landry, Director of Community Development

Ready to see more?

Explore the full gallery.