Case Study

At DPG Communication,

Make books accessible to everyone;
Foster a love for French-language reading and writing;
Promote the importance of reading to educators and parents;
Contribute to cultural and identity development;
Help build a culture of knowledge and solidarity for youth success;
Support ongoing efforts to improve literacy in the Acadian Peninsula and the province;
Remain a must-attend, unifier, and regional cultural event.

Communications: Press releases, media follow-ups, newsletter creation and distribution, management of live or recorded captures, and media relations.
Graphic Design: New visual concepts based on the theme, printed programs, posters, bookmarks, social media posts, newspaper ads, pull-up banners, and all visual elements ensuring maximum visibility.
Web Updates: Integration of the programming, the edition's branding, and promotional content on the website.
Social Media Management: Development of a posting calendar (before, during, and after the event) and a final performance report.
Promotional Tools: Ad placement, press reviews, interview scheduling, and event wrap-up reports.

Creation of a cohesive visual concept that modernizes the event while respecting its literary nature.
Implementation of a website that centralizes the schedule and practical information for attendees, guests, and organizers.
Effective media coverage, including live interviews and an active social media presence.