Case Study – Association francophone des aînés du Nouveau-Brunswick - DPG Communication

At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

Association francophone des aînés du Nouveau-Brunswick

Client expectations

The Association francophone des aînés du Nouveau-Brunswick (AFANB) sought a complete website overhaul, placing user experience at the heart of the redesign.

The mandate entrusted to DPG Communication aimed to transform the AFANB’s digital presence into a powerful tool for growth and service delivery.

The primary objectives of the project were to:

Our approach

Our strategic approach was based on an in-depth analysis of the existing website and current industry trends to ensure intuitive, fluid navigation perfectly adapted to an older demographic.

Our process focused on integrating the following key elements:

Smart Tools: Integration of intelligent features to ensure a comfortable reading experience.
Restructured Architecture: A complete overhaul of the site structure for better organization and simplified searching.
E-commerce Integration: Implementation of a direct membership system and secure online payment processing.
Partner Directory: Creation of a dedicated space to promote benefits offered by various partners.
Core Content: Design of essential pages dedicated to presenting the organization and its priority issues.

The result.

The new visual identity was then rolled out across various promotional materials to boost the AFANB's brand recognition.

The new identity has achieved:

A user-friendly website: Providing AFANB members with a calm digital environment where intuitive navigation removes technological barriers for seniors.

Centralized information: The website now serves as the primary information hub for Francophone seniors across New Brunswick.

A cohesive brand image: A refreshed brand presence across social media, press relations, and various other publications.

We designed the original version, but the current design may have been modified.

Témoignage du client

« Je suis très impressionnée par la qualité du travail réalisé par DPG Communication. L’équipe a su bien comprendre ce que nous souhaitions mettre de l’avant pour faire progresser notre région, tout en simplifiant concrètement le travail de notre équipe interne. Le résultat est professionnel, clair et fidèle à notre vision. Merci pour votre écoute, votre engagement et votre accompagnement tout au long du processus. »

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