Case Study – CÉNB-RDÉE - DPG Communication

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Case Study

CÉNB-RDÉE

Strategic thinking, positioning, and communication plan

Client expectations

Following a mandate from the CÉNB board of directors, the organization wanted to clarify its positioning, strengthen internal cohesion, and better present all of its services, including those of the RDÉE NB team.

The main challenge

Rethink the organization’s overall communication structure;
Better explain the complementarity between CÉNB and RDÉE NB;
Equip members and internal teams with a clear, modern, and structured vision;
Highlight CÉNB’s role as a key player in Francophone economic development in the province.

CÉNB was looking for an agency capable of combining strategic thinking, organizational clarification, and image modernization.

Our approach

At DPG Communication, we implemented a comprehensive strategic process, developed in close collaboration with the CÉNB teams.

Our intervention focused on three main areas:

The result.

The process enabled a clear and confident repositioning of CÉNB-RDÉE, now perceived as a central, structuring, and essential organization in supporting Francophone businesses in New Brunswick.

This mandate provided the organization not only with a new visual identity but, more importantly, a renewed and shared vision, sustainably supporting its impact on the economic ecosystem.

Client testimonial

“Thanks to DPG Communication, we finally have a unified brand identity and a solid communication plan. Their strategic support has transformed how we present ourselves and how we collaborate internally.”

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