Case Study – Centre-Ville Caraquet – Congé de mars - DPG Communication

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Case Study

Centre-Ville Caraquet – Congé de mars

Client expectations

Congé de mars is a must-attend annual event organized by Downtown Caraquet (Centre-ville Caraquet). It aims to offer families a dynamic program focused on physical activity, culture, and healthy eating in a friendly atmosphere.

In 2026, the organizing committee entrusted DPG Communication with all strategic communications, graphic design, press relations, as well as social media management and optimization.

The Main Challenge

Our Approach

DPG Communication implemented a comprehensive digital and print communication strategy:

Action Plan

Creation of an original and customized brand identity for the edition, along with adaptations for the promotional poster, the official print program, advertising visuals, and ticketing graphics for the Evencia platform.
Organization of the press conference at École Marguerite-Bourgeoys, writing and distribution of press releases, and sending invitations to media and sponsors.
Complete management of the Facebook page, creation of Facebook events, targeted ad campaigns, and updates to the website (centrevillecaraquet.com).

The Results.

The visual identity of this edition relies on the originality and creative expertise of our team: all illustrations and characters were custom-drawn and created from scratch by our graphic design team.

Furthermore, thanks to a targeted advertising strategy and dynamic social media engagement, the campaign generated strong regional reach. Over 349,170 views were generated on the event's Facebook page.

Client Testimonial

We have been working with DPG Communication for several years and are always delighted with the team's professionalism. A true pleasure!

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