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At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

FestiVin de Caraquet

Client expectations

The FestiVin de Caraquet is a major event celebrating wine culture, gastronomy, and local products. In addition to educating the public on responsible consumption habits, the festival marks the launch of the summer tourist season in the Acadian Peninsula region.

For several years now, the organization has entrusted DPG Communication with managing its communications and marketing strategies to promote the event in advance.

The objective of the mandate included the following elements:

  • Promote and showcase the programming across digital and traditional media
  • Boost participation from both the local community and visitors to the region
  • Ensure optimal visibility for sponsoring partners

Our approach

DPG Communication supports the FestiVin with a comprehensive and integrated strategy:

  • Visual Identity & Promotional Materials: Graphic design of the official poster and adaptation of the edition's visual theme. Design and copywriting for the official program in a brochure format. Creation of on-site signage tools.
  • Digital Strategy & Social Media: Content creation, complete website updates with the integration of the official schedule, collaboration with Alcool NB for the online store integration, development of a social media content calendar, community management, and targeted ad campaigns.
  • Public Relations & Media Presence: Writing press releases, organizing and managing the programming launch, and media placements in print and radio (Acadie Nouvelle, CKRO, CKLE).
  • Production & Print Management: Full oversight and follow-up with suppliers and printers for all promotional materials.

The Results.

Thanks to rigorous guidance and impactful visual creation:

  • A cohesive rollout of the festival's brand image
  • Effective promotion and visibility for sponsors
  • Increased reach of the program among both local residents and tourists
  • Seamless, centralized management allowing the organizing committee to focus on the attendee experience

We designed the original version, but the current design may have been modified.​

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