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At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

Polyvalente Louis-Mailloux

Client expectations

Polyvalente Louis-Mailloux commissioned DPG Communication to modernize its visual identity and design a completely new brand image.

Objectives :

  • Create a strong, dynamic identity that reflects the institution's values
  • Ensure visual consistency across all communication materials

Our Approach

To successfully carry out this rebranding project, we followed a rigorous and collaborative process:

Steps:

  • Initial meeting and style definition: During the initial meeting, we defined the school's vision, culture, and personality in order to establish the expected artistic direction.
  • Concept creation and presentation: Development of three original visual proposals (mockups).
  • Adjustments: After the client selected their preferred concept, we refined the chosen visual, ensuring a tailored result perfectly aligned with their expectations.
  • Final proofing, approval, and delivery of graphic variations: We delivered the logo and its variations in a complete range of high-resolution file formats (EPS, JPG, PNG, etc.).
  • Brand guidelines: To preserve the integrity of the new brand image over time, we designed a mini user guide.

Results.

A stronger sense of belonging and a modernized image!

  • The new visuals bring a dynamic, modern, and professional image to the school.
  • It reinforces a sense of pride across the entire school community: students, teaching staff, administration, and alumni proudly identify with their school.
  • The brand image seamlessly integrates across all of the school's touchpoints.

Témoignage du client

« Je suis très impressionnée par la qualité du travail réalisé par DPG Communication. L’équipe a su bien comprendre ce que nous souhaitions mettre de l’avant pour faire progresser notre région, tout en simplifiant concrètement le travail de notre équipe interne. Le résultat est professionnel, clair et fidèle à notre vision. Merci pour votre écoute, votre engagement et votre accompagnement tout au long du processus. »

  • Shirley DeSilva, Directrice - service de développement économique et touristique

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