Case Study – Self-Employment Benefit (SEB) program - DPG Communication

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Case Study

Self-Employment Benefit (SEB) program

Client expectations

The New Brunswick CBDC Association wanted to give its Self-Employment Assistance (SEA) program a strong and unique visual identity.

This program supports new entrepreneurs in starting their businesses through financial assistance and personalized guidance.

The goal was clear: create an image that stands out from others while reflecting the values of autonomy, dynamism, and innovation inherent to entrepreneurship.

Our approach

At DPG, we began the project with active listening and strategic analysis.

Understanding the target audience and the CBDC values allowed us to design an identity that is both inspiring and credible.

We focused on:

A logo representing momentum toward autonomy and growth
A vibrant and professional color palette that evokes trust, connection, and success.
A unifying and motivating slogan, rooted in the program’s mission
Simple and effective key messages adapted for different communication channels

Every element was designed to integrate seamlessly with the existing provincial communication strategy while giving the SEA program a distinct personality.

The result.

A clear, coherent, and inspiring brand identity that reflects the program’s promise: guiding local entrepreneurs toward professional independence.

The delivered visual identity guide includes:

The logo and its variations

A harmonized color palette and typography

Image and visual templates adapted for digital and print communication

A slogan and key messages for promoting the program

A comprehensive brand application guide

This new brand image strengthens the SEA program’s visibility and makes it easily recognizable across the province.

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