Case Study – Roy Consultants - DPG Communication

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We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

Roy Consultants

Client Expectations

A loyal client of DPG Communication for over 40 years, Roy Consultants, one of the largest Acadian-owned engineering firms in New Brunswick, has entrusted us with all of its marketing communications needs for decades.

In 2021, after maintaining the same brand image for many years, the firm sought to modernize its identity to better reflect its evolution and leadership. Despite the scale and significance of its engineering projects, its digital reputation was virtually nonexistent, limiting visibility and attractiveness — particularly in terms of recruitment.

The objective of the mandate was therefore to:

refresh the brand identity while respecting the firm’s heritage and established reputation;
strengthen its strategic positioning in a competitive market;
develop a digital presence and reputation aligned with its level of expertise;
support recruitment and talent retention objectives.

Our Approach

We supported the firm through a comprehensive modernization and strategic deployment process.

Our approach was structured around three key pillars:

the creation of a strong, contemporary visual identity aligned with the organization’s values;
the development of a deployment strategy integrating a structured and cohesive digital presence;
coaching and training for employees and leadership to ensure they actively embodied the brand and contributed to building its credibility — both in the field and in the digital space.

The Result.

Roy Consultants now benefits from a modernized image and a strong digital reputation aligned with the scale and importance of its mandates.

The strategic repositioning, combined with an enhanced digital presence and strong internal brand adoption, has generated measurable results — particularly in recruitment and talent retention.

According to leadership, the outcomes have been highly satisfactory and confirm the strategic relevance of this transformation.

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