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At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

Société Nationale de l'Acadie

Client expectations

The Société Nationale de l'Acadie (SNA) needed to redesign its website to ensure its target audiences better understood its mandate to represent the Acadian people on the Atlantic, national, and international stages. The organization wanted a flexible platform that would allow for timely content updates.

The objectives:

  • Allow visitors to discover the various services offered as soon as they arrive on the site
  • Integrate photo galleries showcasing international delegations, as well as an expanded media coverage section to share communications
  • Provide better visibility for its various sectors, such as the Atlantic Committee on Francophone Immigration (CAIF) and the Stratégie de promotion des artistes acadiens sur la scène internationale (SPAASI)
  • Integrate a search tool to help users navigate the site more easily
  • Modernize the website and make it more user-friendly

Our Approach

To carry out this mandate, our team worked closely with the organization to fully understand its day-to-day operations and ensure that the new platform would help improve communications with its target audience.

  • Develop a sitemap (in PDF format) for the main site and for the independent pages dedicated to other sectors
  • Design the graphic layout of the site and provide mockups for approval
  • Revise and adjust the website's text content
  • Carry out the complete integration of the content
  • Develop the site to be fully optimized for tablets and mobile devices

Results.

  • A brand new flexible, dynamic website optimized for mobile devices, built on the WordPress platform
  • The new site structure now allows visitors to discover the various services offered as soon as they arrive
  • The SNA's institutional image has been enhanced through a redesigned graphic look and the addition of photo albums showcasing international trips
  • A dedicated press review section was enhanced to effectively share electronic communications

We designed the original version, but the current design may have since been modified.

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