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At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

Case Study

Acadian Peninsula Tourism

Tourism guide redesign, creative ideation, and brand modernization

Client expectations

For several years, Tourisme Péninsule acadienne wanted to modernize its tourism guide to better reflect the region’s evolution, new industry trends, and visitor expectations.

The organization aimed to:

  • Completely rethink the guide’s format and content
  • Offer a more modern product inspired by current trends
  • Provide a highly appealing tool, both for trip planning and as a tangible keepsake
  • Harmonize the visual brand while respecting the territory’s iconic symbol: the lighthouse, a strong and emotional emblem for both residents and visitors

The challenge was to transform a traditional guide into a premium brochure that highlights the richness of the region.

Our approach

For over four years, DPG Communication has supported Tourisme Péninsule acadienne in the reflection, ideation, and creation of their annual tourism guide.

Our approach focused on three main areas:

  • Fully transitioning the guide concept into a high-end magazine format, inspired by the best tourism publications
  • Modernizing the brand while respecting regional heritage
  • Ongoing collaboration and annual evolution

The result.

Thanks to this in-depth work, the Péninsule acadienne tourism guide has become much more than an informational tool: it is now a cornerstone of the region’s attractiveness strategy.

Key results:

A modern, elegant, and inspiring guide, comparable to international tourism publications

A renewed brand image, faithful to the region’s DNA while remaining thoroughly contemporary

A sought-after keepsake: many visitors now request the guide not only to plan their stay but also to take home as a memento

Renewed enthusiasm among tourism operators, motivated by the dynamism of the Tourisme Péninsule acadienne team and the quality of the final product

Increased visual consistency across all tools, strengthening the region’s tourism identity

This project demonstrates DPG Communication’s ability to transform a classic tool into a true, modern editorial showcase for an entire region.

Now a highly sought-after keepsake by visitors, the guide also generates renewed excitement among tourism operators, energized by the team’s dynamism and the high-quality final product. The work as a whole has increased visual coherence across communication tools and strengthened the Péninsule acadienne’s tourism identity, making the guide a genuine editorial showcase for the region.

We designed the original version, but the current design may have been modified.​

Client testimonial

"DPG Communication successfully modernized our tourism guide with an innovative approach that respects our identity. Their ongoing support has been an immense asset, and the results speak for themselves: a high-end guide that visitors love and a stronger brand than ever."

Xavier Gauvin, Director – Acadian Peninsula Tourism

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