Case Study – Trie tes poubelles - DPG Communication

At DPG Communication,

every project is a meeting of strategy and creativity.

We transform our clients’ needs into concrete and lasting solutions, combining strategic rigor, human understanding, and creative boldness. Discover how our work comes to life through meaningful projects.

CASE STUDY

Acadian Peninsula Regional Service Commission – Sort your trash

Client expectations

The Acadian Peninsula Regional Service Commission (APRSC) aimed to maintain annual awareness campaigns in order to reduce contamination rates within the recyclable materials sorting process.

Targeted Objectives:

Our approach

Awareness Campaign Launch: The word "recycling" will be replaced by "SORT." Focus on the action and demonstrate the results achieved through that action.

The process to fulfill this mandate was based on:

Working sessions to determine key messaging, target audience profiles, and specific issues encountered within the sorting process.
Implementation of an action plan and selection of promotional tools based on the established budget.
Development and deployment of the awareness campaign across social media, Google Ads, and traditional media.
Redesign of the reference guide (cheat sheet) and distribution in areas with high contamination rates.

The result.

The new identity now allows for:

We designed the original version, but the current design may have been modified.

Témoignage du client

« Je suis très impressionnée par la qualité du travail réalisé par DPG Communication. L’équipe a su bien comprendre ce que nous souhaitions mettre de l’avant pour faire progresser notre région, tout en simplifiant concrètement le travail de notre équipe interne. Le résultat est professionnel, clair et fidèle à notre vision. Merci pour votre écoute, votre engagement et votre accompagnement tout au long du processus. »

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