Association des enseignantes et des enseignants francophones du Nouveau-Brunswick

Services offered

Strategic consulting / Social media management / Copywriting / Graphic design / Printing / Website creation 

Client since

2008

ObjectiVE

To promote and enhance the teaching profession and improve communication with its members

MANDATE

Since the start of our collaboration with the AEFNB, our agency has helped the association meet a variety of communication needs, digitally and traditionally, through innovation and a brand image with eye-catching appeal.

 

Website

The AEFNB is now in its third website redesign with our team, moving toward ever more accessible Web interfaces. The client is now able to update its Web content independently, either in the public interface or the Intranet reserved for its members.

The RESPONSIVE design allows the content of each page to be easily adapted to the various screen formats on which the website is viewed.

www.aefnb.ca

 

World Teachers’ Day

Each year, on October 5, a special booklet is distributed to various educational stakeholders in the Province of New Brunswick. The content of this booklet, which is created entirely by the AEFNB team, is an key element in the promotion of the profession.

World Teachers’ Day is an important occasion to highlight the excellent work of educators. This is done through formal messages, including from the president and CEO, assembled in this booklet.

 

Provincial Convention

The association’s flagship event, the AEFNB Provincial Convention, brings together educational professionals from across the province.

In August 2019, the association’s communications team wanted to innovate by creating a microsite dedicated solely to the convention.

Our Web development team proposed a dynamic platform where participants could register online. Together with the convention branding, the platform greatly simplified the process of organizing the educational event.

 

Posts

Each year, the AEFNB marks major celebrations through its social networks. DPG Communication is responsible for the graphic design of the visuals used for this purpose. In 2020, the agency provided the association with a series of GIFs that enhanced the look of its social platforms.