The mission of the Alliance des femmes de la francophonie canadienne (AFFC) is to defend the rights of the 1.326 million women in Canada’s francophone and Acadian communities.

This inclusive organization set out to raise public awareness of the specific needs of women and girls in all their diversity, in the aftermath of the COVID-19 pandemic.

This project consisted of establishing and applying an action plan, as well as creating images aimed at executing a dynamic, eye-catching campaign that was representative of francophone and Acadian women and girls in a minority context.