Implement communication tools for mental health programs offered to francophone artists, cultural workers and their immediate families in the Atlantic region.

The promotion of these programs was to take place between December 2022 and March 2023, and was also to serve as an awareness campaign about the distress that francophone artists in the Atlantic region may be experiencing since the pandemic.

The mandate included a communications strategy, the creation of a logo and slogan, the creation of a microsite, a presence on social networks, press relations, and the design of an information card, as well as a poster, and a series of media placements.